Industry Disruption

Christina Kraus, co-founder at meshcloud, was not only a guest on "So Techt Deutschland", the tech podcast with the widest reach in Germany, but was also the focus of a major Handelsblatt story together with her co-founders. In addition, we were able to strengthen Christina's position as a relevant "Woman in Tech" through our person-centered approach and thus highlight the need for more diversity in the industry environment.

Right at the start of our collaboration, we managed to captivate Handelsblatt with the BOTfriends story, with a TUI customer case serving as a perfect hook. The highlight to date: The increased media visibility of BOTfriends and Michelle as an individual led to Forbes including her in the 30 Under 30 list for the DACH region in November 2021.

In the field of marketing trade media, the One Tech Group is now regarded as a leading service provider and a sought-after contact when it comes to programmatic DOOH. Additionally, we successfully increased awareness of the technology and its possibilities in various industry sectors such as retail and tourism.