Building up cloud experts for the German-speaking industry
CHALLENGE_
A relatively unknown startup with a complex tech solution that wants to reach out to large German corporations in particular to revolutionize their IT infrastructure – no easy task.
CAMPAIGN_
In coordination with meshcloud’s product solutions, we identified those weak points that the majority of German industrial companies have to deal with in terms of their IT infrastructure. In the course of a thought leadership approach, we then developed tangible solutions that were implemented in interviews and guest articles.
As the voice and face of meshcloud, we relied on co-founder Christina Kraus. With this strategy, we succeeded in placing the Frankfurt-based startup in the national business press and the most important trade media and thus being visible to IT decision-makers in large companies.
RESULT_
Christina was not only a guest on “So Techt Deutschland”, the tech podcast with the widest reach in Germany, but was also the focus of a major Handelsblatt story together with her co-founders. In addition, we were able to strengthen Christina’s position as a relevant “Woman in Tech” through our person-centered approach and thus highlight the need for more diversity in the industry environment.
Selected news coverage:
