AI

Although we were dealing with a comparatively small amount of funding, we succeeded in placing SaaS startup Horizon in the relevant industry media both nationally and internationally. In the end, there were a total of ten publications that helped to position the Mainz-based startup as the leading future solution for market research. Our press work for Horizon also contributes to a stronger perception of the brand among potential customers, partners and employees.

Right at the start of our collaboration, we managed to captivate Handelsblatt with the BOTfriends story, with a TUI customer case serving as a perfect hook. The highlight to date: The increased media visibility of BOTfriends and Michelle as an individual led to Forbes including her in the 30 Under 30 list for the DACH region in November 2021.

In the first month of our collaboration with Storyblok, we achieved four publications in startup and e-commerce media by combining the founder story with the communication of headless benefits. Throughout 2021, we achieved a total of 24 publications in all relevant target groups, including Tier-1 media outlets such as t3n and HORIZONT. We have consistently maintained a high media presence since then. In 2022, our newsjacking approach, various partnership announcements, and informative industry articles resulted in an average of five publications per month.