CASE STUDY: Zwei Digital

Using exclusive insights and valuable practical advice to become the leading social agency in DACH

CHALLENGE_

With ZweiDigital as our client, we were given the opportunity to handle the press work for one of the most successful social media agencies in Germany. However, we had to start from scratch: the Frankfurt-based agency had no presence in the target media outlets we defined, unlike some of their competitors.

CAMPAIGN_

The conditions were favorable: well-prepared, understandable content on their own channels that we could adapt into guest articles targeting marketing media. When selecting topics, we focused on current industry developments to provide genuine informational value to the respective audiences.

The second pillar of our work involved developing case studies for various industry-specific publications. We highlighted ZweiDigital’s individual campaigns for companies in sectors such as food, e-commerce, or furniture, enriching them with specific campaign data to credibly showcase the impact of ZweiDigital’s social media campaigns.

One particularly successful approach was the semi-annual analysis of key social media metrics, where ZweiDigital looked into a wide range of executed campaigns and presented significant trends for advertisers, along with actionable recommendations.

RESULT_

Thanks to the regular analysis of Facebook and LinkedIn metrics, we successfully placed ZweiDigital in all relevant industry media outlets on a consistent basis, significantly enhancing its perception among brand decision-makers. Combining this with case studies and guest articles, we achieved an average of three publications per month, establishing ZweiDigital as the leading social agency in the DACH region.